Interesting article on Gore-tex

Wall Street Journal printed a story today on Columbia Sportwear’s antitrust lawsuit against Gore tex for forcing brands to sign an exclusivity agreement in order to license their technology. A dominant force for over 30 years, you can fathom Gore-tex needs some way to keep its dominance. Technology has advanced so much in apparel and still gore-tex owns the “waterproof, breathable” claim. I’m pretty sure it’s legal to make someone sign an exclusivity clause and Gore-tex’s brand is so strong that no outdoor brand dare lose their license trying another product. I agree its not the nicest terms but if antitrust is brand dominance, better start going after Nike!

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